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| Customer Relation Management: |
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CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
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| According to one industry view, CRM consists of: |
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Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team.
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Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices).
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Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
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Providing employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.
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Customer relationship management (CRM) is a broad term that manages your relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information.
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| What we do? |
- Easy user interface.
- Easily integrated with popular accounting systems.
- Integration with advanced email support.
- Support perforce integration.
- Features to make the engine to support automated business rules, email support and alerts etc.
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Zero footprint web browser: the CRM will be web based and operate from within a browser. One should be able to access the application as one would access any regular web.
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All modules will be inherently integrated with each other. The complete breadth of crm functions spanning sales, marketing, customer support, employee support, partner management, defect tracking and customer portal applications will be integrated by design.
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The product will support database like oracle, ms sql server and sybase. A single repository will hold all the data generated across various customer touch points.
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If the modules are pre-integrated then you have the flexibility to start with what you need and activate the rest when you need them.
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